A digital influencers is a person who posts content on social media platforms such as YouTube, Instagram, Facebook, and TikTok. They generally share authentic content and follow a specific niche to grow in terms of gaining more followers or audience. This is a general perception, or you can say, a definition of a digital influencer or content creator. But what if I say that not necessarily is a digital influencer or a content creator always a person? Yes, you heard it right. Take a deep breath because now you are going to learn something you might not believe easily. A digital influencer or content creator can sometimes be AI-generated. They are not human sometime.
Pink-haired Aitana, hailing all the way from Barcelona, regularly posts selfies from the beach, her bedroom, or the gym. She is a fitness enthusiast, promoting lingerie and fitness brands, including major brands like the giant Victoria’s Secret. With more than 200,000 followers on her social media account, Aitana is a highly sought-after digital influencer. She charges up to $1000 for her posts, despite the fact that she is entirely AI-generated and not a human. Her impact and popularity among her audience remain undeniably real, underscoring the evolving landscape of digital influence.
The emergence of these AI-generated digital influencers has led to a threat to the income and livelihood of all digital influencers and content creators. These AI-generated digital influencers can produce human-like pictures, images, text, and more, making it challenging to identify whether they are indeed AI-generated. In this landscape of technological advancement, the question arises: What would be the need for creating AI-generated digital influencers, and how does their existence impact the digital influencer and content creation space?
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Why We Need AI Generated Digital Influencer
According to those responsible for the creation of AI-generated digital influencers, they express fatigue with the skyrocketing charges influencers demand nowadays. This sentiment compelled them to contemplate generating their own influencers for their brand. The statement comes from none other than Diana Nunez, Co-founder of a Barcelona-based agency, the mastermind behind the creation of Pink-haired Aitana, and the rest is history.
This innovative approach reflects a shift in the industry’s dynamics, challenging traditional influencer collaborations and paving the way for a new era of digital marketing.
In the past few years there has been high-profile partnership between the digital influencer and big brands such as Kim Kardashian’s make up line with Noonoouri and Louis Vuitton with Ayayi.
Cost Effective AI-generated Digital Influencers
As per the recent survey, an H&M AI-generated digital influencer was found to influence people to buy its products 11 times more than any human digital influencer. Moreover, the overall cost is 91% less than employing a human influencer. Consequently, AI-generated influencers are considered more cost-effective and result-oriented, making them the preferred choice for ad agencies. They not only influence people to purchase products but also conduct price comparisons and enhance brand recall.
This multi-faceted effectiveness not only streamlines advertising strategies but also provides a comprehensive approach to consumer engagement and brand promotion in the evolving landscape of digital marketing.
The another advantage with the use of AI-generated influencer is that it do branding and promoting of a single brand because it would be one by the single brand, this helps gaining trust of public . they will trust and support the concept what it is promoting.
AI Origin Declaration
A UK-based agency recently acknowledged its awareness of the emergence and rise of AI-generated influencers. However, it clarified that there is no mandatory rule to declare the AI origin of these influencers. Currently, India stands out as the only country enforcing regulations that require a declaration of the AI origin for such influencers.
Notably, Pink-haired Aitana has taken the initiative by mentioning in her profile that she is AI-generated, accompanied by the hashtag #aimodel.